SHISEIDO PERFECT COMPLEXION WORKSHOP

Apart from beautiful booth design, We were invited to create activities that would attract the shoppers in Siam Paragon to stop by. The challenge was "WHY WOULD THEY STOP?" + "WHAT WOULD THEY STOP FOR?" + "IF THEY STOP, HOW COULD WE MAXIMIZE THE BENEFITS FOR THE BRAND?". The answers were "Stunt with makeup showcase by Japanese makeup artist from Shiseido" + "Attract the target audience with the 1st beauty bloggers battle" + "Amplify the on-ground content to Online via Facebook Live" + "Edutain the public audiences with Digital Quiz". The return was not just selling achievement, but the number of reach on social network was massive.

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@SIAM PARAGON