MATSUMOTO KIYOSHI
CENTRAL EASTVILLE
GRAND OPENING

@CENTRAL EASTVILLE

Challenge

 

  1. How to drive traffic to the event

  2. How to amplify the event via online channel

  3. How to enhance the concept "Feel like shopping in Japan"

 

Concept: The Legend of Matsumoto Kiyoshi

 

In Japan, there was a believe if any female customers that get the Matsumoto Kiyoshi receipt signed by the store manager would be lucky in love. This legend was adopted to be the concept of the celebration. The customers that purchased any product from 3.00 p.m. - 5.00 p.m. in the store will get a chance to take selfie photo with a hottest superstar JJ.

 

The celebration was divided into 3 parts. First, the grand opening ceremony by the management and invited guests in the morning. Second, the visit by top beauty bloggers. Last, meet and greet with superstar JJ.

 

Results

 

  • Massive shared on social media.

  • Extreme awareness

  • Sales boosted

  • New customers recruited

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