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Concept: The Legend of Matsumoto Kiyoshi
In Japan, there was a believe if any female customers that get the Matsumoto Kiyoshi receipt signed by the store manager would be lucky in love. This legend was adopted to be the concept of the celebration. The customers that purchased any product from 3.00 p.m. - 5.00 p.m. in the store will get a chance to take selfie photo with a hottest superstar JJ.
The celebration was divided into 3 parts. First, the grand opening ceremony by the management and invited guests in the morning. Second, the visit by top beauty bloggers. Last, meet and greet with superstar JJ.
Massive shared on social media.
New customers recruited