SKYROCKET GRAND OPENING
@CENTRAL BANGNA
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Challenge
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How to drive target prospect to the event?
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How to create sales lead?
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How to enhance the English for Infinite Possibilities core idea
Strategy
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Attract with online enrollment for the chance-to-win campaign.
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School tour on event day for the special privilege.
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Enhance unique selling point of the school in the event.
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Edutain target audience with digital technology.
Result
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Over 180 leads subscribed
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Over 300 families visited the school
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Online buzz